Working full-time as the sole motion designer at Flybuys has been a remarkable journey and a significant milestone in my career. The realization that content I’ve worked on is encountered by everyday Australians walking into Coles or seen online is truly surreal.

Flybuys has provided a departure from my usual solo freelancing gigs. Operating within an internal studio for hire, it serves as a creative hub leveraged by partners. Navigating through a myriad of moving pieces, I collaborate with diverse teams and individuals on a single EDM or social campaign. The range of Flybuys partners spans from groceries to power tools, making each brief a unique challenge that brings fresh perspectives and creative hurdles, especially when working with various partners beyond just Coles.