I was approached by iSelect to produce a series of videos that aimed to explain the intricacies of purchasing insurance and other related services. These videos were primarily intended for an EDM campaign, but later on, iSelect expanded their use to target Facebook ads.

The videos are between 1 to 3 minutes in length and feature animated graphics to highlight key points. We filmed all the videos in a studio using a white cyclorama and shot them in batches over several days.

As the producer of these videos, my responsibilities included providing all equipment, operating the camera and microphones, and handling all post-production work. This was a demanding role as the end result relied heavily on my expertise, leaving little room for errors due to the tight schedule.

Despite the challenges, I’m immensely proud of the outcome, and it’s gratifying to hear that the videos have contributed to many sales through iSelect’s pipeline.